Sell your book of business – Long and Foster

What happens to your life’s work when you decide to leave the real estate business?
Who takes care of your clients in the future?

Almost one-third of all agents say they don’t know the answers to these questions, according to industry sources.
That’s why Long & Foster created the Agent Succession Program—so agents who want to move on from real estate can be matched with like-minded colleagues who are looking to grow their client bases.

How it Works
With Long & Foster’s Agent Succession Program, you can step back from your day-to-day business by selling your database of clients to an agent screened by Long & Foster and selected by you. Whether you want to maintain a steady income stream for a period or realize the value of all of your hard work in a one-time transfer, you choose the best course, using the guidance and structure provided by the program.

Your Options
There are several options available to help you transition your real estate business, and Long & Foster will provide you with support and resources from the start of the process through its completion.

Even if none of our templated retirement structures work, we will customize one to meet your needs.

One-time buy-out

As the owner, you’re involved in the transition for six months or less

Focus is on strong financial statements and a history of measurable marketing strategy

Five-year leveraged buy-out

As the owner, you’re involved in the transition for up to 30 months

Focus is on measurable cultivation of referrals from sphere of influence and strategy to grow the sphere during the five-year leveraged buy-out period

Three-year leveraged buy-out

As the owner, you’re involved in the transition for up to 18 months

Focus is on measured marketing strategy and/or measurable cultivation of referrals from sphere of influence

Support Throughout the Transition
No matter which package you choose, you’ll receive hands-on support from Long & Foster from the start of the process through its completion. Here is a high-level look at the resources each package includes.

Strategic buyout plans
Sample buyout agreements
Marketing and communications plans (electronic, social media and PR)
Executive support
License transfer to Metro Referrals
Agent Services Group membership

Getting Started

To get started, email SuccessPath@LNF.com to set up a meeting with our Succession Planning Team. After that, you’ll want to attend the two required Success Path courses—The Path to Leverage and Business Foundations. You’ll then work hand-in-hand with the Succession Planning Team to submit your formal application to the program and get started.